Gen Y

Engaging and Retaining Gen Y

June 27, 2:00 p.m. ET / 19:00 BST

Dr. Brenda Kowske

Senior Analyst

Fact: They are more motivated by work life balance than previous generations

Fact: HR’s effectiveness at serving them is still a work in process

How can organizations crack the code on Gen Y? Who are they really, and how are managers and HR teams serving them as a workforce?

This webinar cuts through stereotypes and distills mounds of published empirical data into a research-based description of Gen Y, or the Millennial, generation at work. Then we turn to Bersin & Associates data to answer the question, “Where are HR and managers excelling and where are they falling short in their support of Gen Y?” Over 500 HR professionals told us that, although there are bright spots, there is quite a bit of room for improvement. In fact, organizations have responded to Gen X but have yet to shift their practices in service of Gen Y. What is the next step?

By the end of this webinar, audience members will be able to:

Accurately describe the Gen Y / Millennial generation
Understand the work that has been done in organizations to support them – and what is left to do
Benchmark their services against what Gen Y needs from their organization
Identify areas for improvement in their organization to better serve Gen Y.

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